The Brief: To Diversify a Successful Event
Following three successful years of the Muddy Dog Challenge for Battersea Dogs & Cats Home, Gladiator Events suggested diversification of the Series to continue its growth. We came up with ideas for several new challenges appealing to different audiences and Battersea were keen to investigate one of these: The Muddy Dog Treks.
The Event: UK’s first Trek for Dogs and Humans
The Muddy Dog Trek is a fully supported 10km and 20km trek for owners to complete with their dogs in the stunning South Downs. The route will take in views across the South and North Downs, and across the English Channel. Starting at the beautiful Firle Estate near Lewes, It will pass through quaint English villages along the way. All walkers will be provided with full route maps, and the route will be signposted. There will be three fully catered rest stops for 20km walkers and one for the 10km walkers.
The first event took place in the South Downs on Saturday 27th April.