The Brief: A Facelift for an Existing 5km Run
Birmingham St. Mary’s Hospice have been operating a few successful ‘Chocolate 5k’ runs for several years in the Birmingham area. They approached us in 2017 as they were keen to give their 2018 a facelift, to increase attendee numbers and to encourage repeat participation. Budgets were limited so we needed to get creative!
The Event: An Obstacle Twist
We suggested keeping the core event the same but giving it an extra twist by adding in some fun obstacles along the way. The Chocolate Obstacle Rush was born! We agreed to trial this new concept at the Cofton Park version of the event. The event involves a varied 5km run around Cofton Park with 8 fun obstacles along the way, suitable for children from 12 and above.
Gladiator Events also introduced a new route signage system which dramatically improved the route signage from previous years. This allowed us to plot a more varied and fun route, making full use of all the natural features and obstacles around the park.
The Result: Fantastic Feedback
Birmingham St. Mary’s Hospice successfully attracted record numbers to their event and the event in 2018 was a huge success, a particular highlight being the giant foam slide down Cofton Park Hill towards the finish line! We are pleased to be operating the event again in 2019, with new obstacles and new challenges!