The Brief: Grow and Give New Life to a Successful Run
Teach First’s iconic Run the River event has been taking place for several years in London. It has been steadily growing in participation and had reached capacity at its previous home.
Teach First approached Gladiator Events with a desire to give the event a facelift, with a brand new start and finish point, and a brand new 5km and 10km route. The goal is to increase numbers beyond its current cap of 3000 runners. Gladiator Events was delighted for the opportunity and designed a completely new, stunning route, doubling the amount of riverside running.
The Event: An Evening Run with stunning views along the Thames
Run the River 2019 is a 5km and 10km riverside run aimed at colleagues from around the city. Taking place at 7pm on a Tuesday evening in September, and attracting over 3000 runners, the route will take in some of London’s most stunning landmarks, as the sun sets. The run will start in the completely unique location of the moat of the Tower of London!