The Brief: Build Connection and Participant numbers on an Important Walk
The National Autistic Society came to Gladiator Events in 2024 with a desire to significantly grow their participant numbers on an already successful short distance walking event in Central London and partner with a company to enhance the participant experience and connection to the charity's mission supporting people with autism.
The Event: All the Colours on the Spectrum
The event has always been designed with autistic people in mind to create an enjoyable and safe event for all, including activations in the Event Hub such as quiet zones. Using the trialled and approved circular route around Battersea Park, Gladiator Events put forward a number of ideas to bring colours to the forefront of the participant experience. These include orange for enthusiasm at the start of the walk, dark blue for power of information, light blue for peace with trees and a calm sensory environment and purple for ambition to finish the walk and make a change.
The Result: A Sold-Out Event and a Beautiful Day in the Park!
The event sold out a few weeks before the event and had a fantastic turn out on the day. By event day, the event had already raised £60,000 for the National Autistic Society.
